Martin Yonovski is the driving force behind PatePlay, a Sofia-based game provider founded in 2022, now powering both online and land-based casinos worldwide. As the Chief Business Development Officer (CBDO) and Chief Marketing Officer (CMO), Martin has played a key role in shaping PatePlay’s rapid expansion across multiple markets, from Europe to LATAM and North America. Under his leadership, PatePlay has built an impressive portfolio spanning RNG slots, live dealer titles, and Phenom-branded cabinets for physical venues. With a strong focus on player satisfaction and game quality, PatePlay’s games have made a significant impact, including a successful entry into Brazil in 2025, followed by expansions into New Jersey and Ontario.
An advocate of gamification, Martin’s strategic vision has guided PatePlay through critical milestones, balancing innovation and market adaptability. As Timeless Tech works to empower platforms with aggregated game feeds, our conversation with Martin explores how PatePlay adapts to regional tastes, embraces hybrid formats, and stays ahead of emerging trends—all while maintaining a strong focus on Gen-Z–friendly content.
Let’s kick off the Q&A.
Business & Product
PatePlay has recently been certified to deliver games in Brazil—what’s your take on the local demand, and how did you prepare to meet both regulatory and player expectations in that region?
Brazil is a priority market for us, one where we have very high expectations. PatePlay games had a very successful launch. However, we still have a lot of work ahead of us to fully cover the entire market and ensure our portfolio is active on every licensed operator's website.
You’re eyeing New Jersey and Ontario next—two very different markets. What’s your strategic angle for entering North America, and how do you approach market-specific product adaptation?
We see our entry into North America as a strategic and long-term commitment. This is a completely new market for us, one we've studied in the greatest detail over the past year. As a result of our meticulous preparation for each individual market we enter, our game portfolio has been specifically designed to meet both player preferences and operators' business development visions.
Your offering spans both online and land-based—like the Phenom cabinets. How does having a presence in physical venues influence your game development philosophy overall?
PatePlay’s core values are quality and player satisfaction. We strive to push the boundaries of game development, ensuring each game offers unique and immersive gaming experiences regardless of the entertainment environment—online or land-based.
PatePlay’s platform highlights gamification as a key component. What does that mean in practice for your slots or casino games, and can you share a feature or mechanic that really resonated with players?
PatePlay Regal Jackpot is a proven effective engagement and retention tool with unique mechanics. It is triggered randomly, and upon activation, 15 crowns will be displayed. Once the crowns are visualized, the player needs to reveal 3 identical characters (faces of the girls, which present the different jackpot levels) to unlock the corresponding JACKPOT amount and additionally have a chance to win “MYSTERY EXTRA Cash Rewards" in the form of cash prize spheres.
You’ve integrated with Palms Bet and are present across several high-profile operators. What’s your process for building long-term B2B trust and ensuring your games stand out in crowded lobbies?
Product quality is of paramount importance. But equally, we bring exceptional partnership relations—the kind of attention we dedicate to each and every one of our partners.
How do you see game aggregators like Timeless Tech playing into PatePlay’s broader distribution and visibility strategy? What makes a strong aggregator partnership from your point of view?
This collaboration represents a thrilling step forward for PatePlay, not only because of Timeless Tech’s products but also because strategic insights and unwavering support at every level align perfectly with PatePlay’s mission to innovate and excel in the gaming industry.
You’ve partnered with platforms like ST8 to simplify integration. What technical features or services do you value most when onboarding with aggregators or platforms?
With one word—Flexibility.
What’s your creative process when conceptualizing a new game—do you start from theme, math model, mechanic, or market demand? And how long does a typical title take to go from sketch to release?
The process of creating our games is extremely complex. It is based on a lot of data and information about the market, regulations, behavior of consumers, and operators.
With Gen Z’s appetite for fast-paced, mobile-first gameplay, how are you future-proofing your content—whether through game length, design style, or volatility settings?
We are designing games that are fast-paced, mobile-optimized, and cater to the preferences of Gen Z players. This includes shorter play sessions and designs that keep players engaged through rewards, features, and fast action.
Looking ahead to 2026, what’s your prediction for the “next wave” in iGaming—more crossover between live and RNG? AI-driven personalization? Where is PatePlay placing its bets?
People do not know what they want until they see it. So show them. Keep it simple. Most of the time, success is not in wild innovation.
Personal & Leadership
You’ve led teams through regulation hurdles, creative brainstorms, and rapid expansion. What kind of leadership philosophy do you follow inside PatePlay’s culture?
My leadership philosophy revolves around flexibility, innovation, and always maintaining an open and transparent dialogue with my team.
When you’re not deep in the tech, games, and spreadsheets—how do you disconnect? Sports, gaming, something completely offline?
Family, tennis, cross-fit, and nature.
If someone new is stepping into iGaming today—maybe into development, product, or bizdev—what kind of mindset or qualities would you say give them the best shot at long-term success?
Certainly a proactive way of thinking and acting.
Thank You & Closing Remarks
Thank you, Martin, for sharing these valuable insights. Before we wrap up, would you like to add anything else—perhaps a closing thought or message to your partners, or a vision for PatePlay’s next chapter in the LATAM market?
FAQ
What is the partnership between Timeless Tech and PatePlay in the iGaming industry?
Timeless Tech integrates PatePlay’s games through its powerful game aggregator platform, helping operators worldwide access PatePlay’s certified slot and casino titles via a single API connection.
Are PatePlay games available on Timeless Tech’s aggregator platform?
Yes, PatePlay’s full portfolio—including online slots, roulette, and more—is available via Timeless Tech’s game aggregator, making distribution easier for casino platforms across regulated markets.
Is PatePlay certified to offer games in Brazil and LATAM?
Absolutely. PatePlay holds full certification for the Brazilian market and is expanding into other LATAM territories, making it a top choice for operators targeting South American players.
What type of games does PatePlay develop for online casinos?
PatePlay develops a range of online casino games including slot machines, roulette, and live dealer games—all optimized for mobile and desktop play. They currently do not offer Blackjack and Video Poker, but these game types will be available in the future.
How can iGaming operators integrate PatePlay games through Timeless Tech?
Operators can use Timeless Tech’s single API solution to access and launch PatePlay games instantly, with technical support and promotional tools included.
What are the advantages of using a game aggregator like Timeless Tech?
Timeless Tech allows online casino platforms to integrate multiple game providers—including PatePlay—with minimal technical effort, offering centralized support, faster time-to-market, and curated promotions.
Where is PatePlay based and which markets do they operate in?
PatePlay is headquartered in Sofia, Bulgaria, and operates across Europe, Brazil, and is entering regulated markets like New Jersey and Ontario.
Can I run Free Spin campaigns on PatePlay games via Timeless Tech’s aggregator?
Yes. Thanks to Timeless Tech’s Bonus Engine and Free Spin API, operators can easily launch automated Free Spin campaigns on PatePlay games. These campaigns are managed centrally within our aggregator system, enabling precise targeting, flexible configurations, and seamless delivery—without requiring manual setup from operators.
What makes PatePlay slots unique for iGaming operators?
PatePlay combines localized themes, engaging mechanics, and certified fairness, delivering games that appeal to a wide range of player demographics in regulated markets.
How do I become a partner with Timeless Tech or offer PatePlay games on my platform?
Simply reach out via the Timeless Tech contact form. Our team will guide you through the integration process, certifications, and help onboard PatePlay games to your casino.
