Gerard Busom on Amigo Gaming's Winning Strategy and the Power of a Game Aggregator like Timeless Tech in the iGaming Industry.
Introduction
In the fast-paced and ever-evolving world of iGaming, few companies have demonstrated the dynamic growth and strategic focus of Amigo Gaming. To understand the secrets behind their rapid rise, we sit down with a key figure in their expansion, Gerard Busom Guillamet, Senior Account Manager for Latin America. With a unique and valuable background that includes years of experience on the operator side of the industry, Gerard offers a complete 360-degree view of the market's challenges and opportunities.
In this interview, we will dive deep into the winning playbook that is setting Amigo Gaming apart. We'll explore their high-velocity content strategy, the "glocal" approach that is winning them key partnerships across Latin America, and their masterful navigation of the complex, newly regulated Brazilian market. We will also touch upon the vital role that partners, including a premier
The Amigo Advantage: Gerard Busom on Speed, Strategy, and Winning in LATAM
A candid conversation with Gerard Busom Guillamet, Senior Account Manager for Latin America at Amigo Gaming, on the company’s rapid growth, “glocal” expansion strategy, and the power of partnerships with game aggregators like Timeless Tech.
Conclusion
A heartfelt thank you to Gerard Busom Guillamet for taking the time to share his invaluable perspective with us. His passion for the Latin American market and his deep, firsthand understanding of the operator-supplier dynamic provided a truly enlightening look into what makes Amigo Gaming so successful. It's not every day that we get such a clear and strategic view of a company's vision, from its "glocal" partnership philosophy to its proactive navigation of complex markets like Brazil.
We are incredibly grateful that he could join us for this video interview, and his energy and expertise were evident throughout our conversation. The future looks incredibly bright for Amigo Gaming as it continues to innovate and expand its footprint. We will certainly be watching their journey with great interest and wish Gerard and the entire Amigo Gaming team the very best of luck and continued success in all their future endeavors.
Frequently Asked Questions (FAQs)
What is Amigo Gaming's primary business in the iGaming industry?
Amigo Gaming is a Barcelona-based B2B provider founded in 2020 that focuses on developing and supplying online slot games to iGaming operators.
What is Amigo Gaming's "PIN WIN" feature?
The PIN WIN feature is Amigo Gaming's exclusive brand name for the popular "Hold and Win" game mechanic. It is a respin bonus round triggered by collecting special symbols to win cash prizes and potential jackpots.
How does a game aggregator like Timeless Tech help Amigo Gaming?
A game aggregator like Timeless Tech is a key partner that provides Amigo Gaming with wide and rapid market access. It allows a vast network of operators to integrate Amigo's entire game portfolio through a single, simple API integration.
What was Amigo Gaming's successful strategy in the newly regulated Brazilian market?
Amigo Gaming adopted a proactive strategy by pursuing and successfully obtaining full certification for its games shortly after the market opened. This gave them a significant first-mover advantage over competitors and positioned them as a reliable, compliant partner for licensed Brazilian operators.
What is the company's core product philosophy?
Amigo Gaming's philosophy is "intentional innovation." This involves blending familiar, player-favorite mechanics with unique themes and high-quality presentation to create games that are engaging but not overly complex.
What is Amigo Gaming's key geographic focus?
The company's primary strategic region for current and future growth is Latin America, with a particular focus on markets like Brazil, Mexico, and Peru.
How does the partnership between Amigo Gaming and a game aggregator benefit iGaming operators?
For an iGaming operator, partnering with a game aggregator that carries Amigo Gaming's portfolio provides fast and easy access to a library of over 100 certified, mobile-first slot games. This allows them to quickly add diverse and proven content to their platform to attract and retain players.
What makes Amigo Gaming's technology "Mobile-First"?
All of Amigo Gaming's titles are developed using HTML5 technology and are specifically designed and optimized for vertical screen orientation, reflecting modern player behavior on smartphones and tablets.
What is Amigo Gaming's "glocal" strategy for expansion?
The "glocal" (global + local) strategy involves balancing broad, global-scale distribution through major aggregators with deep, local-market penetration via direct partnerships with high-profile, regional operators.
How does Amigo Gaming ensure its games are fair and secure?
Amigo Gaming's games are certified by internationally recognized labs like GLI to ensure Random Number Generator (RNG) fairness. Furthermore, the company holds an ISO/IEC 27001:2022 certification, the leading international standard for information security, demonstrating a strong commitment to trust and security.
